Curiosity driven. Impact oriented. Field tested.
Turning technology into durable strategic and operational value
I work with complex organizations where technology decisions carry long-term strategic and financial consequences. My focus is on turning advanced capabilities, particularly AI and data, into systems that perform under real-world constraints and continue to create value over time.
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My approach to work and execution was shaped early, across very different environments. I grew up in Sarajevo during the siege, where scarcity and institutional breakdown made discipline and resilience a necessity. At sixteen, I moved to the United States alone and entered a highly competitive academic environment, where sustained effort, self-direction, and performance under pressure were non-negotiable. Earning a full scholarship to one of the most selective liberal arts colleges in the country reinforced a core operating principle: outcomes are built through preparation, consistency, and ownership.
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These experiences established a lasting bias toward rigor and follow-through- instincts that continue to guide my professional practice. They also shaped a low tolerance for fragile strategies, unclear accountability, or transformations that rely on momentum without structure.
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That mindset later found formal grounding in development economics, where I trained to analyze how incentives, institutions, and capital allocation shape outcomes. It remains central to my work today. Many transformation efforts fail not because the technology is insufficient, but because execution discipline and governance were never designed to carry the weight of change.
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Alongside doctoral training, I pursued executive education in sustainability, entrepreneurship, and technology to strengthen the applied dimensions of leadership and value creation.
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My research and professional practice focus on bridging technology and impact: how AI, data platforms, and governance models move from experimentation to embedded capability. I am particularly drawn to environments where complexity is unavoidable: regulated industries, large enterprises, and situations where disciplined execution must coexist with long-term strategic vision.
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Today, I lead and advise on AI- and data-driven transformation with an emphasis on durability, trust, and long-term value creation. I believe the real advantage lies not in adopting more tools, but in building systems that compound—through execution discipline, institutional clarity, and decisions that hold under pressure.

My Mission
I build strategies and systems that hold under pressure, because discipline, ownership, and execution are what stays when conditions are uncertain.

“The AI endgame will not not be decided in the markets.
It will be decided in the real economy.”
Zana Pekmez